13 QUIT – All By Myself
Using power ballad ‘All by myself” to drive the message, this campaign speaks directly to people who have been smoking for 15-plus years, and resonated with their desire to quit. By making them think about the separation and isolation that their habit causes. The campaign ran across TV, outdoor, press, and digital achieving outstanding results.
Using power ballad ‘All by myself” to drive the message, this campaign speaks directly to people who have been smoking for 15-plus years, and resonated with their desire to quit. By making them think about the separation and isolation that their habit causes. The campaign ran across TV, outdoor, press, and digital achieving outstanding results.
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