We know that members of our target market take lots of pictures on their phones. Often, they’re pictures of random everyday things like their breakfast or their shoes or their pet. So this idea encourages people to continue what they’re doing, but then use their photos in a new way, with PicturePick.

It’s an intentionally casual approach, but one that that uses imagery and language that our target market will relate to. “It’s worth a shot” says enough, without saying too much. It doesn’t feel too salesy or pushy. It alludes to both the value of prizes on offer and the act of taking the photo, all wrapped up in a neat and familiar little line.

Essentially, PicturePick gives people’s photos a whole new purpose. It could turn their memories into millions.

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